Sarlboro 2025 Dealers' Conference

On June 11th, 2025, Sarlboro 2025 Dealers' Meeting with the theme of “Concentricity and gathering potential, intelligent driving and winning together” was successfully concluded in the hot and magical Chongqing. Representatives of distributors, partners and senior leaders from all over the country gathered together to celebrate the event.

This event is not only a summary of the past and a demonstration of the innovative achievements, but also a mobilization order for the global high-quality development track, a firm declaration to join hands and a systematic planning for the future development blueprint. The conference centered on the main line of “strategic navigation, technology empowerment, brand renewal, new product breakthroughs, experience exchange”, building a new ecosystem of manufacturer synergies, injecting new momentum into the development of dealers, and adding strong impetus to the high-quality development of the new materials industry.

01 Strategy Leader Chairman's New Blueprint for Growth

At the beginning of the meeting, Mr. Li Yanguo, Chairman of Sarlboro, delivered a speech to comprehensively review the development results in 2024. Since the commissioning of the new plant, the company has made concerted efforts in multiple business segments, and achieved breakthroughs in market expansion, technological innovation, brand building and other dimensions. We have perfected our product matrix by plowing into the automotive oil market and exploring new fields of marine and industrial oils; we have upgraded our product performance by relying on our professional team to overcome technical problems; and we have achieved leapfrog growth by enhancing our brand influence with the help of all-media communication.

Facing the complex market environment, Mr. Li pointed out that the wave of “domestic substitution” and “double carbon target” brought new opportunities. He emphasized that the industry is in a critical period of transformation, and Sarlboro has a broad development prospect with its solid base of automotive oil and new growth pole in the industrial field. He called on distributors to rely on brand advantages, focus on core products, grasp the opportunities in automotive, marine and industrial lubrication, and race upward to win the future amidst industry changes.

02  Experts' judgment The industry is accelerating towards low-carbon and localization

Under the background of accelerated popularization of new energy in the aftermarket and the transformation of industrialization to reduce carbon emissions, Mr. Luo Yaohui, Senior Technical Advisor of Sarlboro, pointed out that the current lubricant industry presents the development trend of green, low-carbon, high-level and low-viscosity, and the market in general is positive with a sustained growth in capacity. With the advancement of “dual-carbon” target and upgrading of consumption reduction technology, the demand for environmentally friendly lubricants with low friction coefficient is surging; at the same time, the iterative technology of vehicle engine has prompted the mainstreaming of low-viscosity engine oil, which can not only reduce the energy consumption but also improve the fuel economy. Under this opportunity, Sarlboro, with its technology and strong platform, will help dealers grow, transform and expand their markets, and climb the new peak of the industry.

03Technology Enabling New Engine for Dealer Growth

At the meeting, Mr. Zhao Minghong, Manager of Technical Center of Sarlboro, introduced that Sarlboro Technical Center, as a municipal-level technical center in Tianjin, relies on four major boards, a team of senior engineers, and six professional laboratories to build up a full-dimensioned technical guarantee system. The Technology Center anchors itself to the needs of end-users, creating a full life cycle of housekeeping services from lubricant selection, procurement optimization to equipment maintenance and waste oil treatment, and accurately connecting the needs of dealers and end-user scenarios with the power of technology. He also put forward the value model of “technology leadership, customer experience, market synergy”. In the future, SPR will enhance the competitiveness of its products with cutting-edge technology, optimize the customer experience with the best service, and integrate the market resources with efficient synergy, so as to fully ignite the strong engine of market development and performance growth.

Subsequently, engineers of the four major business segments, namely industrial oils, special chemical fluids, greases and automotive oils, delivered thematic reports, analyzing "how technology can be transformed into market competitiveness" in combination with typical cases, and providing dealers with dry goods sharing from product knowledge to sales strategies.

04  Brand Renewal Constructing a New Ecology of Territorial Marketing

At the meeting, Liu Jiabin, manager of the marketing department, made a thematic report on “2025 Brand Development and Market Co-creation of the Marketing Department of Sarlboro,” systematically explaining Sarlboro brand achievements and market co-creation initiatives.

In the report, he pointed out that under the trend of accelerated technological innovation, upgraded consumer demand, and deep channel change, St. Paul insists on brand leadership, and strengthens the professional high-end positioning of St. Paul in consumers' mind and enhances the brand premium ability through continuous improvement of product quality, technological innovation and brand image. In terms of strengthening system empowerment, by building digital, standardized and intelligent store system and marketing system, it provides dealers with all-round support and empowerment to enhance overall operational efficiency. In the future, Sarlboro will, as always, adhere to the market co-creation, in-depth synergy with dealers to jointly develop the market and achieve mutually beneficial and win-win sustainable development.

At the same time, the General Assembly invited industry-renowned marketing teacher Bian Tengfei, in-depth analysis of the traditional dealers transition service provider path and the core borrowing point, put forward the “leverage”, “borrowing wisdom”, “borrowing power” three transformation pivot point, analyze

05  New Product Launch Dual-engine Products Reshape the Industry Benchmark

On the site of the conference, Sarlboro ushered in the most notable moment of highlight - the first launching ceremony of the two strategic product series of Rong Sheng and Zhi Sheng was shockingly unveiled. The two new product series made a stunning debut with highly technological sense of dynamic special effects, the scene applauded thunderously, and the atmosphere was instantly ignited. In the warm atmosphere, Wang Tong, General Manager of Sales of Sarlboro, showed the core advantages and market prospects of the two new product series in more detail for the participants, and explained their market positioning and sales strategy.

Rong Sheng series, condensing the true meaning of “glory”. The whole series of the industry's highest standards, superimposed on a number of OEM certificates, to exceed the standard of high-end quality to achieve the glory of the quality model. Zhi Sheng series, “wisdom” as the core “core”, packaging using international design language, the overall sense of technology and quality, color system is richer, building a new generation of intelligent maintenance system.

The release of the two new product matrices not only marks a major breakthrough in the field of product research and development, but also demonstrates its determination to drive industry change through innovation. By accurately anchoring the market demand, Sarlboro is redefining the quality standard and development direction of the lubrication industry with its subversive product strength.

06  Moment of Glory Tribute to Excellence, Cohesion and Progress

As the agenda advances, the conference enters the “Moment of Glory”. Enterprising award, win-win award, win-win award, win-win award, excellent dealer awards and other awards were awarded in turn, the market development, collaboration and win-win aspects of the outstanding performance of the dealers to be commended. At the meeting, a number of dealer representatives openly shared their practical experience: in the industrial lubricant market development, customized exclusive lubrication solutions, and successfully entered the supply chain of a number of large-scale manufacturing enterprises; in the automotive lubricant market, with the help of online short videos, live broadcasting to promote the advantages of the product, and to enhance customer stickiness and brand reputation. These experiences provide practical ideas for peers, highlighting the manufacturers and distributors work together, common growth determination.

07  Ordering boom Beneficial policies to ignite the enthusiasm for cooperation

In order to return the trust and support of dealers, the General Assembly set up a special favorable policies and lottery benefits. Ordering session of the scene atmosphere is hot, dealers are enthusiastic, have ordered new products, with practical action to express the confidence of St. Paul. As the grand prizes were announced one after another, the atmosphere was pushed to the climax, which once again proved the strong brand appeal and market attraction of St. Paul.

08 Warm Finish See you in the beautiful Yu, Happy Sacred Banquet

As the night fell, Sarlboro met with the national distributors and their families again in the form of a dinner party. The warmth flowed during the dinner, which not only summarized the past achievements of working hard and building cooperation with partners, but also carried the expectation for the future of working with one heart and going to a new journey together. In the new journey, we will work closely with a fuller enthusiasm, and work together to continue to write brilliant in the market wave.

Conclusion

Standing at the new node of brand development, Sarlboro looks back on 20 years of innovation and change, from the rise of the new factory to the multi-industry strong breakout, and has always been a pioneer in the industry with the courage to be the first; looking to the future, Sarlboro will be “the world's preeminent new materials enterprise” as the vision, relying on resource sharing, technological innovation and brand upgrading of multiple engines, with distributors and partners to join hands in the future. Relying on the multiple engines of resource sharing, technological innovation and brand upgrading, Sarlboro will join hands with its distributors and partners to continue to write the industry legend of new material track under the wave of the era of energy conversion and domestic substitution.

The successful conclusion of the conference is also the beginning of the new journey of Sarlboro. With the concentricity of the national dealers, Sarlboro potential energy will be fully released. In the future, we will continue to position ourselves with international standards and continue to escort the future development of our dealers. Let's look forward to a prairie fire, set off a storm of green energy innovation in the global market, set a new benchmark in the industry, and work together with all partners to start a new journey with one heart and one mind, and drive to the future with a win-win situation!